Market

Sectors such as communications, marketing, and management are carving out space in an AI market that values context and business vision just as much as code You don't need to be a developer to work with AI — and the market is already proving it (Magnific/Reproduction) The perception that artificial intelligence is the exclusive territory of developers no longer reflects what Brazilian companies are actually hiring for: organizations across different industries have begun seeking professionals who can interpret data, automate processes, and use digital tools strategically. This shift is showing up strongly in roles focused on AI implementation within companies, integrating tools across areas such as marketing, customer service, finance, and operations.